P.S. Let's Talk About the UK's Creative Sector
- Kaitlen Elaine
- Aug 28, 2024
- 4 min read
Now that I have announced my acceptance into the University of Nottingham's International Media and Communication Studies programme, I feel compelled to share with you a piece of my undergraduate coursework during my last semester in the United States.

I've taken as many opportunities as possible to align my undergraduate work with themes and topics that will be relevant to my future postgraduate work. The piece I am about to share with you is only one of the many projects.
As my programme begins in a little under a month, I am particularly interested in taking the "Media and Cultural Industries Practices" and "Investigating Cultural Industries" modules, which inquire into and analyse the contemporary media and cultural industries with detailed investigation of specific sectors and areas of practice.
Through these modules, I am eager to explore the specific characteristics of the cultural industries and the main dynamics which shape the operations of those industries. In addition, I am interested in critically engaging with leadership and management approaches, innovation, and entrepreneurship within the creative industries in the United Kingdom more than I have during my undergraduate courses. As my bachelor's degrees are in Global Studies and English, I haven't had the amount of academic exposure to business-related coursework that I'd prefer.
Why am I sharing this with you?
You may be reading this post so far thinking, Kaity, I don't care about the specific modules you're taking a year from now.
While I do understand that this content might not be what you came to read, I am merely writing this to share with you my small contributions of information related to my future studies in the UK. I am enthusiastic about the brief opportunities that I have had thus far in my academic career to speak about the UK's creative sector, so I am hoping that the coursework linked below will be somewhat interesting and enlightening for those of you interested in what I am currently studying.
Let's take a look at my Graduate's Guide!
For this project, I wanted to create something beneficial to graduates and early-career seekers in the United Kingdom pursuing job opportunities within the creative sector.
The creative industries are a vital part of the UK's economy, so I created this Graduate's Guide: Creative Industries in the United Kingdom to help provide necessary information about the sector all in one location. I have included all types of multimedia, from maps to videos and slideshows, which allow viewers to engage with the content in multiple ways.
Click the image below to view this project in a new tab!
Here's an overview of the information provided in the StoryMaps project above...
The Creative Industries in the UK
The creative industries in the UK encompass a wide range of sectors that are fundamentally driven by individual creativity, skill, and talent. These industries include advertising, architecture, crafts, design, fashion, film, music, performing arts, publishing, and more. Collectively known as the UK’s creative economy, they play a crucial role in both cultural enrichment and economic development.

Economic Contribution
The creative industries are vital to the UK economy. According to the UK Parliament of 2021, they contributed approximately £109 billion, which accounted for about 5.6% of the total economy. This sector has shown remarkable growth over recent years, outpacing other industries significantly. For instance, between 2011 and 2019, the growth rate of the creative industries was double that of the overall UK economy. The sector employs over two million people, with a significant portion working in small companies and micro-businesses.
Employment Opportunities
Employment opportunities within the creative industries are diverse and can be categorised into various sub-sectors such as advertising and marketing, design (including graphic and industrial), film and television production, music performance and production, publishing, and digital services like video games. Many roles require practical skills or artistic talent while others may focus on administrative or managerial tasks.
A notable trend is the increasing overlap between creative fields and technology sectors. Digital advancements have led to new job roles such as web designers and game developers becoming integral parts of this landscape.
Challenges Facing the Sector
Despite its successes, the creative industries face several challenges. As stated by the Creative Industries Federation, issues related to diversity remain prominent; for example, women represent only about 36.7% of roles within this sector compared to their overall representation in the workforce. Additionally, there is a growing concern regarding access to work experience opportunities due to long-term unpaid internships that can exclude talented individuals from lower socio-economic backgrounds.

Moreover, there has been a decline in students pursuing creative subjects at the GCSE level due to educational policies favouring traditional academic STEM subjects like math and science. This trend could lead to a shortage of skilled professionals entering these fields in future years.
Future Outlook
In June of 2023, the Department of Culture, Media and Sport presented the Creative Industries Sector Vision that included their 2030 Vision. There are ambitious plans set forth by the government alongside industry stakeholders aiming for an additional £50 billion contribution to Gross Value Added (GVA) from creative industries while also addressing skills gaps within the workforce. The integration of artificial intelligence (AI) into these sectors presents both opportunities for innovation as well as challenges regarding job security for traditional roles.
To conclude, the creative industries in the United Kingdom are not only essential for economic growth but they also play a significant role in cultural expression and community engagement, making them indispensable components of society.
I hope this post wasn't too boring for those of you who are uninterested in the creative sector; however, I think everyone has an interest in creative industries in one way or another.
If you're in a position like myself or are considering a career within the creative realm, the UK's creative sector offers numerous opportunities for graduates and early-career seekers by providing diverse career paths, prioritising individuality and creativity, and contributing to society through artistic expression, cultural preservation, entertainment, and much more.
Let's start a conversation below!
What has been your personal experience with any of the creative sectors in the UK, or anywhere else in the world?
or
If given a chance, what changes would you like to see implemented in the creative industries in the UK (or in other countries around the world)?
I'd love to hear your experiences and thoughts!

As always, thank you for reading!
Interesting read. I had no idea there were so many different opportunities for you to explore.
Great post and your career choice sounds like it has so many possibilities. I’m excited for you.